Attractiveness and business. These are the key words of the strategic plan for international promotion developed by Autopromotec for the next edition of the event scheduled for May 25-28 in Bologna, Italy. The organizers of the biennial international automotive equipment and automotive aftermarket exhibition have launched a series of major promotional activities with the aim of attracting the greatest number of buyers, decision-makers and stakeholders at the international level. .
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On the one hand, thanks to the contributions of the “Strategic Fund for Made in Italy” of the Ministry of Foreign Affairs and International Cooperation and the ICE Agency (Italian Trade and Investment Agency), Autopromotec will strive to bring in operators from far and high potential markets. On the other hand, thanks to its network of agents and representatives, the organizers endeavor to welcome, at the next edition of the fair, groups of professional operators from many markets of Central and Eastern Europe, d ‘North Africa, the Middle East and South America. .
The aim is to offer the largest number of business opportunities to exhibiting companies, but also to put buyers in touch with all product innovations, which in many cases will be previewed at Autopromotec 2022, the the industry’s first international showcase after the long pause imposed by the pandemic. Particular attention was also paid to foreign associations, for which the event organizers are working on a calendar of workshops on the main themes and challenges of the automotive aftermarket sector. Participants of the next edition will be presented with an innovative format that will allow them to learn about innovations and new products, meet both their usual suppliers and find new ones, access services and participate at conferences and seminars in person and virtually. The projected trend is for an even more specialized edition with a strong component of professional visitors with even higher specific qualities. Top priority will therefore be given to face-to-face activities. However, they will be complemented by a series of hybrid activities, if the contingent pandemic situation so requires.
Over the years, Autopromotec has confirmed its international vocation, reaching remarkable figures: during the 2019 edition, 119,108 professional operators from 136 countries visited Autopromotec, a figure which underlines the great effort made by the organizers in terms of promotion. international in the last editions of the exhibition. The attendance percentages of foreign professional operators have indeed drawn up a map of the reference market areas which sees, in the first line, Europe (with 37%), Asia (24%), the Americas (18%) and Africa (15%), followed by Oceania (6%). It is also the result of agreements that Autopromotec has entered into with institutions, in particular the Emilia-Romagna Region, the Ministry of Foreign Affairs and International Cooperation and the ICE Agency (Italian Agency for Trade and Investment ), which support the initiatives of the event aimed at the promotion and arrival of foreign operators.
To follow Autopromotec news and show events, we recommend that you consult the information on the site www.autopromotec.com and follow all the news on Facebook, LinkedIn, Twitter and IG (@Autopromotec and # Autopromotec2022).