Native advertising provides the best conversion: research shows

A good example of native advertising, where the ad is displayed on a virtual trackside billboard in a racing game

As website owners we always want more traffic and visitors interested in the content on our page. Many website owners earn from their pages and they would like a well targeted audience to come and see the content they have prepared.

This is why most of them opt for marketing campaigns to build awareness of the brand, hoping for more visitors. However, attracting visitors is not easy, and not all marketing channels provide great results. Some of the most commonly used ideas are social media, SEO, newsletters, or email marketing.

Among them all there is the native advertising technique which obviously offers high ROI and gets the best conversion from users. Research shows that this is the most effective way to get more well-targeted visitors.

What is native advertising?
Native advertising comes in many forms, from video to editorial and written content. It’s designed to match the platform it’s posted on and so users won’t notice they’re receiving an ad. In most cases, these users won’t realize they’re clicking or seeing an ad because the content looks natural.

In most cases, the point of the ad is to get them to click on it and go to the landing page prepared for a different brand or product. In this way, marketers manage to get more consumers to see their message. Because consumers don’t realize they’re receiving an ad, they don’t feel pressured and go through the funnel.

What do the statistics say?
It’s hard to miss the obvious when you look at the statistics. According to Outbrain, consumers will watch native ads 53% more than display ads. This tells you that more than one in two people on the Internet will feel comfortable receiving the message you send them.

In addition, the same source claims that consumers trust ads on premium news sites 44% more than on social media. In other words, when a newspaper article says that the vacuum cleaner you are considering buying is great, people believe it. If the same information is shared on a Facebook page, fewer people will find it valuable.

Why is it like this?
These statistics claim that native ads are the best marketing channel today because the average internet user no longer trusts digital media. As the ratio of ads to original content dwindled and got almost as many ads as the content they were tracking, consumers began to ignore ads.

They understand that there is no logic in stopping to see new ads because they are not interested in most of them. People know that artificially intelligent software tracks their behavior and targets them as appropriate consumers to see a particular ad.

Instead, when they need information about a product or brand, they go to specialized websites providing that information. Every marketer who wants their campaign to be successful should invest in native ads rather than any other marketing channel.

How to create native ads
It takes a lot of experience and skill to create good native ads. What you need to do first is do some great outreach and get other websites to promote your brand or product. Since everyone on the internet does what they do best, it’s not easy to find those who post your ads for free.

Most blog owners will ask for compensation, especially if their domain authority is high enough and has tons of visitors. There is also native adware that provides these pages for you. If you don’t like spending time researching options on your own, you might want to consider this option as well.

Every marketer will do anything to ensure that this marketing funnel is filled with potential customers. The more consumers see their ads, the more likely it is that the product will be sold. However, not all marketing strategies are equally good. Native ads are the best, and the stats show it.

If you are planning to attract more visitors to your website, you should consider this option first. We explained in numbers why native advertising is better than anything else. If you want your page to be seen, you need to get the native adware and see your page thrive.


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