Slow by Neelesh Misra signs Memorandum of Understanding with Bastar District to promote tribal culture and heritage – Gaonconnection


With the aim of promoting tribal heritage and nurturing livelihoods in the region, famous storyteller and journalist Neelesh Misra ‘Slow’ signed yesterday, November 21, in Jagdalpur, two memoranda of understanding with the administration of the Bastar district in Chhattisgarh.

The first memorandum of understanding, signed between Slow Content Private Limited and the district administration, aims to identify places and cultures in Bastar that would be presented via the “Slow App” and Gaon connection – India’s largest rural media platform. Misra is the founder of Gaon connection.

This agreement would include, but not be limited to, places of tourist attractions, host families, festivals and other aspects of rural tourism that will create a brand image for the experiences in Bastar, help increase the ‘influx of tourists to the district and will stimulate the promotion of livelihoods. As part of the partnership, Slow Content Private Limited will create videos and post text stories to promote tourism and host families in Bastar District.

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The second MoU was signed between Slow Products Pvt Ltd and Bhumgadi Mahila Krushak Producer Co. Ltd (BMKPCL) based in Jagdalpur.

“This MoU is an effort to improve the livelihoods of people residing in Bastar by using as well as by honing / developing their skills. The two parties will work together and collaborate for the sale and purchase of products directly sourced from partners / artisans / artisans of the District of Bastar. These products will be sold through the Slow app and the Slow Bazaar website, ”the statement released by Slow said.

Speaking on the occasion, Neelesh Misra, Founder of The Slow Movement, said Gaon connection, “What is unique about this company is that until now, the people who buy handcrafted products have never heard of the life of the creator who created it. Slow’s website will contain stories from the lives of these creators and help buyers get to know the people behind the tribal heritage.

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The founder of The Slow Movement Neelesh Misra speaking to the audience at the event. Photo by Yash Sachdev

Bastar products that should be sold on include red rice, brown rice, tamarind, turmeric, Dokra art, bamboo products, and coffee.

“Bastar is home to a rich biodiversity and tribal arts. We are excited to bring the best of Bastar to Slow Bazaar in a way that farmers and creators, through their farmer organizations, not only win financially, but also get branding and recognition ” , said Yamini Tripathi, director and co-founder of Slow Products Pvt Ltd.

Also, present on the occasion, the magistrate of the district of Bastar, Rajat Bansal declared: “We are happy to have signed the memorandum of understanding with Slow. Tribal areas have many products which, if offered to people on demand, can provide a viable market opportunity for local residents.

For example, some farmers here cultivate without using fertilizer because they cannot afford it, and there is a high demand in urban centers for food produced without fertilizer, the official added.


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