The Cypriot legal sector is bound by formal requirements not to advertise in any form. This advertising is defined as paid marketing of legal services and specific brands or legal entities, including individual attorneys.
In an age when online marketing and social media play an important role in informing the general public, the line between advertising and promotion can be difficult to define.
In order to support the legal sector in Cyprus, we have consolidated five online promotion methodologies that do not violate restrictions on advertising:
a. Content Marketing
b. Search Engine Optimization (SEO)
vs. Social media engagement
D. Distribution of the newsletter
e. Content distribution
These issues will be covered in a strategic training program defined and implemented by the Cyprus Chamber of Commerce and Navigator Consulting for the Cypriot legal sector.
The training program is supported by the Cyprus Bar Association.
The trainer is Philip Ammerman. Philip is a seasoned consultant and entrepreneur who has advised companies through a series of downturns as well as periods of strong growth. He is passionate about content marketing, and his writing can be found on the Navigator Consulting website as well as on NavInvest Cyprus, NavInvest Greece and a range of other forums and online communities.
Philip is active in digital transformation and tech start-ups. He has commissioned and managed major digital advertising campaigns, either on his own or in conjunction with broader ad spend. The content marketing strategy applied in this training has been successfully applied across a wide range of industries and sectors.